This week\u2019s guest is 罗恩·麦基费里, vice president of performance and education at PLAE.\u00a0 Ron is also the author of \u201cCEO Strength Coach\u201d, a bestselling manual for coaches 上 the art of being a technician, manager and entrepreneur in the field. Ron has been a part of Just Fly Sports through a text interview in the past, where he answered questions 上 all facets of the career track of strength and conditioning, such as aspects of the profession not learned in school and the personal qualities required for success in the field. Ron\u2019s background in the field is extensive and covers all facets of the industry, from the NFL and MLB, to training special forces, as well as several long stints in the NCAA.\u00a0\u00a0 One thing I\u2019m learning more and more is that long-time strength and conditioning coaches are some of the wisest human beings I know, and Ron\u2019s answers in this particular show are a testament to that. Today we are chatting 上 topics of the career track of sports performance, ideas 上 team culture, perspectives and reflections 上 Ron\u2019s own career, and much more. I\u2019m excited to bring you this episode, since I believe that it builds 上 another fantastic show we did a few months back with Mark Watts, which was about the professional aspects of the field we know as strength and conditioning\/sports performance.\u00a0 Lots (and I mean lots) of people want to get into this profession, but do they know what it takes, not 上 ly to get a job, but to make a career out of it, and actually \u201cretire as a strength coach\u201d? (not many people do) Today\u2019s episode is brought to you by SimpliFaster, supplier of high-end athletic development tools, such as the Freelap timing system, kBox, Sprint 1080, and more. View more podcast episodes at the podcast homepage. Key Points: \tRon\u2019s background in the coaching industry \tAdvice for coaches in terms of work-life balance \tQualities of someone who can make it in the sports performance progression \tWhat the sports performance profession needs for better job stability \tThe role of the modern strength coach in conditioning and \u201cmental\u201d toughness \tApproaching the balance of utilizing corrective exercise and sport science into the performance program \tCreating buy-in and optimizing team culture \tThe hardest thing Ron has been through in his S&C career \tOne piece of advice Ron would give to his younger self \u201cAs a young coach, you end up having to make a decision at some point, as to what you are willing to sacrifice to attain your goals\u201d \u201cDo you have both feet in?\u00a0 If you just have a toe or a foot, you\u2019re not going to make it (as a coach)\u201d \u201cYou\u2019re going to have these periods of transition, and the fact of the profession is that it\u2019s not \u201cif\u201d but \u201cwhen\u201d you\u2019re going to get fired in this field.\u00a0 You have to be able to support your family and do all those things, and if you don\u2019t have skill sets to be able to sustain that, or multiple streams of income, that\u2019s where entrepreneurship comes in to be able to sustain those things in other ways\u201d \u201cThere\u2019s a big difference between being credentialed and being qualified (for a strength and conditioning job\u201d \u201cI ask people what is their unique selling proposition, their USB (to get in the industry)\u201d \u201cIf we make (the weightroom) laboratory like, come in, here is your workout card, you are expected to know why this is important, and then leave\u2026 we lose the passion and the energy and the why of what we are doing\u201d \u201c(The term corrective exercise) I don\u2019t like because it implies that the rest of the exercise we are doing is not corrective\u201d \u201cIt takes a certain type of person to be of any merit in this profession\u201d \u201cYou can be passionate without being emotional.\u00a0 As young coaches, we want to show how passionate we are, so we give an emotional response.\u201d About 罗恩·麦基费里 罗恩·麦基费里 is the vice president of performance and education for PLAE. Nationally recognized as a leader in the area of sports development, 罗恩·麦基费里 has twice been named Collegiate Strength and Conditioning Coach of the Year.\u00a0 In 2013 Coach McKeefery was honored as a Master Strength and Conditioning Coach by the Collegiate Strength and Conditioning Coaches Association. Prior to his work at PLAE McKeefery served as a strength and conditioning coach for professional programs such as the Cincinnati Bengals, Kansas City Royals, Tampa Bay Buccaneers, and the Berlin Thunder. Collegiately, he has served at Eastern Michigan University, University of Tennessee, and the University of South Florida. McKeefery has lectured for the NSCA, CSCCA and numerous major universities.\u00a0 He is the author of the best selling book, \u201cCEO Strength Coach\u201d, and has been published in the NSCA journal, American Football Monthly, and STACK magazine.